Newsletter sign up
Sign up to receive our FREE newsletter and emails featuring articles on genetics, exercise, nutrition, customer success stories, new product information and promotional offers.
This Policy describes why we collect and how we process your Personal Information. It also tells you how you can contact us if you have questions about your Personal Information.
FitnessGenes is a genetic analysis company specialising in the study and application of how people respond to exercise, nutrition, and/or certain ingredients found in sports supplements. Using the combination of our customer's DNA and lifestyle data such as age, weight and activity levels, we provide our customers with proactive lifestyle recommendations to help them achieve their fitness goals. We offer fitness and nutrition products and/or services through our own websites and through other online platforms, including our partners' websites. Our ultimate goal is to encourage research-led, practical and achievable lifestyle change to drive movement towards a healthier society.
In accordance with the General Data Protection Regulation (GDPR) (EU) 2016/679 and as outlined in our Terms and Conditions, "Personal Information" is any information provided by you, the customer, that is specific and can be used to identify you, either alone or in combination with other information.
We process the following types of Personal Information:
FitnessGenes collects and processes your Personal Information in order to:
You have the option to allow FitnessGenes to store the remainder of your saliva sample after it has been processed. By choosing to allow FitnessGenes to store your sample for future research and development purposes, FitnessGenes and its contractors may re-analyse your sample in the future, when more advanced technologies become available. Such analysis will be carried out in a manner consistent with this Policy: we will not share either your sample or other Personal Information with third parties and we will store your sample in a secure facility. The sample will be identifiable by barcode only; none of your Personal Information is kept with your sample.
To protect minors from genetic screening and athletic selection, we employ a strict 16+ ruling for testing and request that children under the age of 16 years old do not provide Personal Information through the site. If a user is found to be under 16 years of age, we will close the associated member account with immediate effect and securely destroy all Personal Information associated with the account.
Part of our aim at FitnessGenes is to contribute to the continual development and refinement of genetic research into health and fitness-based traits. As part of this commitment we may use your Personal Information to expand and improve our current knowledge of this field and further improve our products and services.
You have the choice to participate in such research for which your explicit consent will be sought beforehand. Research and development activities may include, but are not limited to:
Some of these activities may result in commercialisation with a third party. Please note that no compensation will be paid to study participants even if the results of a particular study lead to commercial benefits. If we share data with third parties, it will be anonymised. This means we will remove Registration Data from Genetic Data and Self-Reported Data, data from multiple individuals will be combined and the anonymised results pooled to draw relevant conclusions. Where this level of anonymisation is not possible, we will seek your further consent before sharing it.
You may request that your Personal Information, including any samples, be excluded from any further studies and/or disposed of at any time by contacting us at: email@example.com.
If you do decide to withdraw your consent to participate in research and development studies, we will ensure your Personal Information is excluded from any future studies. Data that has been entered into a study that is already underway cannot unfortunately be withdrawn due to difficulties in extracting anonymised data points.
Upon ordering products or registration we provide you with options to opt-in to marketing emails. If you decide to opt-in, we hope you enjoy receiving our emails. If you would prefer not to be kept up-to-date with our special offers, you can opt-out or unsubscribe, from marketing communications at any time using the 'Unsubscribe' link in each newsletter or by emailing us at firstname.lastname@example.org and requesting to be unsubscribed.
FitnessGenes does not sell your information to third parties, and we do not share your information with third parties for marketing purposes.
We may share your personal data with third parties in the following circumstances.
FitnessGenes takes the security and confidentiality of your Personal Information extremely seriously and maintains a high level of protection to ensure that there is no loss of or unauthorised access to it. In accordance with the GDPR, we have appropriate technical and organisational measures in place to safeguard your Personal Information. These include technical and physical restrictions on our servers, which are password protected and only accessible to authorised personnel of FitnessGenes. Your Genetic Data is stored in an encrypted format and only identifiable by barcode. DNA samples are identified by barcodes printed on the tubes only, which do not contain any Personal Information. Genetic Data contained within your DNA sample is held in a secure facility protected by 24-hour surveillance and restricted access to authorised personnel of FitnessGenes.
Cookies are small computer files that get sent down to your PC, tablet or mobile phone by websites when you visit them. They stay on your device and get sent back to the website they came from, when you go there again. Cookies store information about your visits to that website, such as your choices and other details. Some of this data does not contain personal details about you or your business, but it is still protected by this Policy.
You have various rights as an individual which you can exercise in relation to the Personal Information we hold about you, including rights of access, correction, erasure, restriction of processing, data portability and objection. You can read more about these rights here.
FitnessGenes tries to be as open as it can be in terms of giving people access to their Personal Information. You can access and amend much of the information we hold on you via your secure online Members area by logging into your profile via our website. Here, you will have the option to update, download, or delete, your Personal Information.
Individuals can request a copy of their information by contacting us in writing at the address below or at the following email: email@example.com stating 'Subject Access Request' in the subject. We may ask for further information to validate the identity of the requester to ensure the security of the data we hold. FitnessGenes has one month to reply to any request from the date of receiving all the information necessary to process the request.
If you decide to delete all your Personal Information from our systems, we will permanently and irretrievably delete all your Personal Information (except that required by law) from all our systems, including our back up systems, without undue delay. Following this, if you wish to use FitnessGenes Services again in the future, you will have to set up a new account and make a new purchase.
If we hold any Personal Information that you have discovered to be incorrect and are unable to correct it yourself through your secure online Members area, you can ask us to correct it by contacting us at firstname.lastname@example.org or at the address below.
FitnessGenes has a designated Data Protection Officer who can be contacted at email@example.com, should you have any questions, concerns or comments about our practices or this Policy. Alternatively you can write to us at:
Bicester Innovation Centre,
Commerce House, Telford Road,
You also have the right to complain to the regulator, and to lodge an appeal if you are not happy with the outcome of a complaint. In the UK this is the Information Commissioner’s Office. Find out on their website how to report a concern.
X-Forward = 18.104.22.168, 22.214.171.124:37580
Remote-Addr = 126.96.36.199
Your IP Address = 188.8.131.52, 184.108.40.206
Override location = =>
Override pricetable = =>
Your Continent = NA - North America
Your Country = US - United States
Your State = CA - California
Your City = - Los Angeles
Your Price Table = USD
Location comments = Fallback due to The specified IP address was incorrectly formatted: 220.127.116.11, 18.104.22.168