Our science process

Your genetic profile

You are unique, mainly as a result of your DNA. The first step in the FitnessGenes process is uncovering the genetic variations that you carry that have been linked to physical performance and nutrition. A simple saliva test is all that’s required to analyse these 43 different genetic variations in your DNA.

Your goals

We all have a goal in mind when we start our fitness journey. Rather than tell you what type of athlete you should be, our aim is to support your personal fitness ambitions. Fundamentally you determine what your goal will be, and we design our recommendations to help you achieve this.

Environmental factors

We understand that an individual’s environment is equally as important as their genetic profile in understanding the way their body’s physiological systems function. A man may have all of the hallmark genetic variations associated with high testosterone levels, but if he is obese he is more likely to have a testosterone level which is lower than average. That’s why we ask you to complete a lifestyle survey when you sign up, so we can account for both genes and lifestyle when we make our recommendations.

Academic literature

Every day, our team of in-house researchers evaluate peer-reviewed academic literature from across multiple fields to further understand the role genetics plays, and how it can influence your training and nutrition. Hundreds of papers are reviewed each month, ensuring that FitnessGenes is the source for the most comprehensive and up-to-date information on fitness genetics possible.

Academic collaboration

As well as our dedicated team of in-house researchers, we also work with experienced academics from leading UK universities who help us to further refine our own knowledge and understanding.

The FitnessGenes Model

Your genetic information, environmental data and individual fitness goals are all combined within our proprietary in-house model to provide you with relevant actionable advice.

Personalized recommendations

These personalized recommendations allow you to achieve your goals more efficiently by training and eating smarter!

Academic collaboration

Loughborough University

Working in collaboration with Dr David Stensel and James Dorling, researchers at the School of Sport, Exercise and Health Sciences at Loughborough University, FitnessGenes is studying the interaction between genetics and eating behaviour to better understand how certain genes may be linked to body weight.

Learn more

University of Birmingham

With expert guidance from Professor Jean-Baptiste Cazier, head of the Centre for Computational Biology at the University of Birmingham, and his team, FitnessGenes will be reviewing and challenging the assumptions on which our recommendations are based using bioinformatic analysis of our own data sets to provide more accurate and science-based outcomes.

Learn more


Innovate UK

FitnessGenes is a 2015 Winner of an Innovate UK government smart grant to advance science, engineering and technology.

Learn more

Need help choosing a plan?

Use our Plan Advisor to determine which genetically tailored diet and exercise program best fits your needs.

Find out
Sign up

Newsletter sign up

Sign up to receive our FREE newsletter and emails featuring articles on genetics, exercise, nutrition, customer success stories, new product information and promotional offers.

You're signed up

Thanks for signing up to the FitnessGenes newsletter, we’ll keep you up to date with our latest news and offers.